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Cover of The Millionaire Next Door by Thomas J. Stanley & William D. Danko

The Millionaire Next Door

Thomas J. Stanley & William D. Danko · 1996

Research reveals most American millionaires don't drive luxury cars or live in mansions. They're small business owners, frugal savers, and systematic investors who live below their means. The 'Big Hat, No Cattle' distinction — high income vs. actual wealth — is one of the most important financial concepts ever articulated. This book destroyed the myth that wealth looks like what you see on television.

The case against

Survivorship bias runs through the whole study: Stanley and Danko surveyed people who became millionaires, never the equally frugal strivers who went broke, so thrift gets credit that luck deserves. The wealth formula (age times income over ten) labels every young high earner a failure. And one chapter's worth of findings gets restated until it fills a book.

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