Travels in Hyperreality
Umberto Eco · 1986
Eco brought semiotics to popular culture with wit and pleasure: essays on fake reproductions in American museums, the Casablanca cult, Superman comics. The Italian answer to Barthes' *Mythologies*.
The case against
Eco tours America's wax museums and theme parks like an anthropologist among the natives, and the amusement curdles into condescension by the third replica of the Last Supper. The title essay catalogs kitsch well past diminishing returns, the shorter pieces are seventies journalism on seventies occasions, and Disneyland long ago outran the analysis.
Essays · the Pro canon
The case for it and the rest of the canon open with Pro.
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